Management Team

Handri Conradie

Managing Director

Handri holds a Bachelors degree in Horticulture and Agricultural Economics (cum laude) from Stellenbosch University. He furthered his academic studies at Oxford University, where he completed a Masters in Human Resource Management and Industrial Relations. Before joining the family’s farming enterprise full time, Handri worked in financial services (PSG Investment Bank) and for Colors Fruit, one of South Africa’s leading fruit export agencies at the time. In 2002 Handri founded At Source Handmade Foods. In 2007 he was selected to join Endeavor, a global non-profit organisation that identifies and supports innovative, “high-impact” entrepreneurs in emerging markets. Handri was the 2009 winner of the Western Cape Young Farmer of the Year Award and he is also a member of Entrepreneurs’ Organization (EO), a global entrepreneur network and peer-to-peer learning organisation. Handri serves on the boards of Ceres Fruit Growers (Ltd) and industry bodies, Dried Fruit Technical Services and Boomvrugte Produsente Advieskomitee (BPA). Whilst there is no escaping work when running one’s own businesses, Handri finds some solace in spending time among his small stud of pedigree Simmentaler cattle and is an eternal scholar of leadership, strategy and innovation whenever he finds some reading time. He also enjoys cooking for and with the rest of the Conradie household.

Noelani King Conradie

Non-executive Director

Noelani obtained her BCom (Honours) in Economics (cum laude) from Pretoria University. Her career as economist since 1995 spanned across asset management (RMB Asset Management), treasury (ABSA Corporate and Merchant Bank), stock-brokering (SG Frankel Pollak Securities) and investment banking (PSG Investment Bank). Towards the end of 2002, Noelani decided to launch an independent economic service and founded NKC Independent Economists. This political and economics research unit specializes in analysing and rating sovereign risk of 30 African countries for a range of corporate clients. In 2015, Noelani sold a majority stake in NKC to internationally renowned Oxford Economics and subsequently changed the company name to NKC African Economics. NKC is based in Paarl and has grown into a team of thirty people, so Noelani commutes from Koelfontein to Paarl three days a week to balance her duties as businesswoman, mother of three and “boervrou”.

Hennie van Noordwyk

Operations Manager

Hennie grew up on a wheat and livestock farm in Riversdale in the Southern Cape and attending Oakdale Agricultural School there. He holds a B. Agric Admin degree from Stellenbosch University and started his farming career at Glen Carlou wine estate outside Paarl. Thereafter he spent 10 years as production manager at the Jan Le Roux Group export stone fruit farm, Sandrivier Estate, in Wellington before joining Koelfontein in 2007.

Hennie and his team are responsible for the day-to-day farming operations whilst he also assists Handri with the strategic management of the business. He also serves on the board of SIT Africa and is active in the local community as member of the school governing body and church council. The Van Noordwyks are all keen horse-riders and don’t need a second invitation to hook up their off-road camping trailer and head out whenever the wilderness beckons.


The management team is ably supported in the day-to-day running of the various aspects of life on Koelfontein by Mareé Lambrechts (Manager: Personnel, Training and Development) who overseas everything regarding, training, development and the wide range of CSR projects running on the farm, Schalk van Heerden (financial accountant) and Riana Langenhoven (wages and production administration). On the production side, Hennie has two experienced production managers in Danie Lambrechts and Dries Coetzee who each run a production division of the farm and Kiepie Filander who is in charge of the drying operation.